Why giving away your best content is wrong and stupid (if you’re selling information products)
A counterpoint to the oft-given advice that you should give away your most valuable content in order to build a huge and loyal following.
Articles
Here, you’ll find the professional musings & memoirs of an Information Highwayman. They’re neatly arranged with the newest appearing first, and each has a convenient description to help you on your way. Also, this should go without saying, but you can click on their titles to read them in full.
The laborious, seven-stage process of becoming a good writer
A tongue-in-cheek rehearsal of how I learned to write so well, broken into seven painful stages.
Designers: How Persuasive Is Your Website’s Copy? A Simple, Five-Step Checklist
In an article written for the legendary Design Shack, I outline five fundamental principles you can use to judge your web content’s effectiveness?and how to put them to use to make more sales.
Why most business cards aren’t worth the paper they’re printed on
Some ruminations on the purpose of business cards, and how to use direct marketing (not Web 2.0) to make prospects actually pull them out of their wallets to call you.
4 Dangerous Mistakes Web Designers Make When Presenting Content
In an article written for the popular Onextrapixel web design blog, I describe four of the most common revenue-killing mistakes that freelance web designers make on their own sites.
The dirty secret to finding a Unique Selling Proposition for something that isn’t unique
Virtually no one is selling anything truly unique. So how do you find your Unique Selling Proposition? You cheat of course.
How to Develop a Homepage Layout that Sells
In an article written for the popular Smashing Share web design blog, I outline the process I use to ensure that a homepage produces the maximum possible conversions.
Are you losing conversions because of a high WF/SPP ratio?
Sounds technical, dunnit? Better read on—it must be important!
Commas, you’re doing it wrong
A self-indulgent rant about the lamentable frequency with which the common comma is inappropriately substituted in for the noble semicolon, colon or em-dash.
The one thing every successful site has to have
Or, How Can You Know Whether Your Site Is Doing Well If You Don’t Know What It’s Supposed To Be Doing In The First Place?