In this guest article for KISSmetrics, I give you the four practical steps you need to write “magic bullet” copy.
Here, you’ll find the professional musings & memoirs of an Information Highwayman. They’re neatly arranged with the newest appearing first, and each has a convenient description to help you on your way. Also, this should go without saying, but you can click on their titles to read them in full.
In this guest article for KISSmetrics, I explain the closest thing I know to a magic bullet when writing copy: what it really is that prospects want, that convinces them to buy. And it’s not yellow highlighters, hype, verbosity, or chattiness.
The story of how I became a professional web designer (among other things).
Why most of the advice you’ll read about choosing a web designer is completely bogus, and what you should be looking for instead.
In this guest article for the popular Freelance Folder blog, I list five simple but seldom-used ways to convert more prospects into customers via your website.
When a website is starting to show its age, most businesses think that a “refresh” will solve their problems, and start looking for a web designer. Unfortunately, by asking the wrong questions from the beginning, this process only results in an equally ineffective website with a shiny new coat of paint on top.
A special review of www.socialmediction.com, focusing on all the major principles and best practices for improving conversion rates.