The 4 Keys to Writing Persuasive Copy Without Hype, BS, or Other Icky Gimmicks
In this guest article for KISSmetrics, I give you the four practical steps you need to write “magic bullet” copy.
Articles
Here, you’ll find the professional musings & memoirs of an Information Highwayman. They’re neatly arranged with the newest appearing first, and each has a convenient description to help you on your way. Also, this should go without saying, but you can click on their titles to read them in full.
Stop Selling & Start Telling—How Clarity Trumps Persuasion For Getting Sales
In this guest article for KISSmetrics, I explain the closest thing I know to a magic bullet when writing copy: what it really is that prospects want, that convinces them to buy. And it’s not yellow highlighters, hype, verbosity, or chattiness.
How I became a professional web designer (and how you could too)
The story of how I became a professional web designer (among other things).
The little-known secret of how to actually choose a web designer (in 5 easy steps)
Why most of the advice you’ll read about choosing a web designer is completely bogus, and what you should be looking for instead.
Top 5 website secrets for turning more prospects into clients
In this guest article for the popular Freelance Folder blog, I list five simple but seldom-used ways to convert more prospects into customers via your website.
You’re not asking the right questions: Why most website redesigns don’t work
When a website is starting to show its age, most businesses think that a “refresh” will solve their problems, and start looking for a web designer. Unfortunately, by asking the wrong questions from the beginning, this process only results in an equally ineffective website with a shiny new coat of paint on top.
A special review of www.socialmediction.com
A special review of www.socialmediction.com, focusing on all the major principles and best practices for improving conversion rates.