Special Report: how to increase your website’s conversion rate—without rewriting your web content
Today I have a free gift for you. Yes, really free. There ain’t no catches; no opt-in where I sneak off with your email address…nothing like that. And this gift could help you make a lot more money out of your website.
It’s a free report on how to get more conversions out of your existing web copy. If that’s all you need to hear, click the link below to get it.
Otherwise, let me explain.
Since the early 1900s, direct marketers have been selling stuff using mailed materials. During this time, they’ve gathered enormous amounts of information on what works; they’ve studied, tested, and experimented; they have, essentially, turned the art of selling with printed copy into a science. They know just about everything there is to know about what will get the best response rates for a piece.
One important thing they know is how to present copy so it will sell more. They have tested countless different ways of presenting copy, and they know what works best.
And although these facts are well-known to certain select experts, their existence mostly eludes the average web copywriter, marketer, and even designer. Yet these principles are, for the most part, directly transferable to the web. (Plus, there has of course been plenty of research done to clarify the differences and similarities between presenting copy in print and presenting it on the web.)
Even though these principles can have an enormous effect on conversion rates most experts don’t even know they exist. In fact, a lot of the most admired web designers not only don’t know them, but actively break them all the time. These principles are effectively “secrets” to most of the people who would most benefit from them.
I’m going to let you in on these secrets.
Below, you can download my very first, very special report on how to increase your website’s conversion rate—without rewriting your web content. It contains dozens of key principles from the direct response industry for presenting content to maximize responses—translated to the web:–
- The one thing you absolutely must have to make a sale—page 1.
- Which is better for body copy: a serif or sans serif font (the answer may surprise you)—page 2.
- Whether the font size you’ve chosen is costing you up to 30% of your potential sales—page 3.
- How a lesson learned from music can increase your readership—page 4.
- The only time it might be okay to use light text on a dark background—page 5.
- A big legibility mistake that virtually every website makes (and how to fix it)—page 6.
- The one thing that every element on your site should do, but probably doesn’t—page 7.
- How up to 80% of your prospects aren’t reading your copy, and what you can do about it—page 8.
- When using a call to action can kill your conversion rate by up to 40%—page 9.
- A simple change that will instantly improve your readership and make your copy seem more trustworthy—page 10.
- Why a single product image sells better…and a cunning trick to turn this rule upside down—page 11.
- An incredibly easy way to get 200% more readership for your offer—page 12.
- The ultimate way to ensure the best possible response to your copy—page 13.
Plus, I’ve included an example of a CSS typographical reset, which will get you started in putting some of the report’s recommendations into practice. Given the price tag, what’s stopping you taking a gander…? Click the link to take a look.
So why is it free?
Again, this is a totally free report; it is my gift to you. I could very reasonably charge $20, $30, even $40 for it. But I really wanted to make it free, and here’s why:–
When I started out on the dusty trail to becoming an Information Highwayman, I had a heck of a lot of help from a bunch of people who don’t even know me. For example, Brian Clark, Dean Rieck, Drayton Bird, Ryan McGrath and Ryan Healy (these are just the first few that come to mind—there are buttloads more). All these people have great content online which is free to access, and which really helped to keep me on track. And I still benefit from a lot of it.
The fact is that I wouldn’t be Information Highwayman (ace copywriter and attention-thief) if it weren’t for the stuff these people made available…so I have a healthy appreciation for the value of “free”. And since I’ve never seen a report on the topic of copy presentation, I wanted to fill the hole.
Anyway, that’s enough from me—click the link below to get it!
PS:— If you thought this report was valuable, please do feel free to pass it on to anyone who might be interested.
D Bnonn Tennant
‘The Information Highwayman’