How to Create Marketing That Makes You Rich and Famous (Hint: Being Unique Is No Longer Enough)

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If you’re a small business owner or entrepreneur, being unique is a big deal.

You want to be more desirable to your prospects than anyone else who’s offering what you’re offering. You want to stand out.

But you may have noticed it’s harder than it sounds. Unless you’re in a magical new market, there are already lots of people doing what you do.

You can try to:

This all makes standing out rather hard. So what in the blue blazes do you do?

In this guest article written for marketing company KISSmetrics, I discuss the ugly truth about unique selling propositions—and a little-known secret for setting yourself apart in a way that’ll blow your competition out of the water. Click here to read it now…

D Bnonn Tennant
‘The Information Highwayman’

D Bnonn Tennant, ‘The Information Highwayman’, signs his name to this

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