Designers: How Persuasive Is Your Website’s Copy? A Simple, Five-Step Checklist
As a web designer, you’re probably accustomed to obsessing over the layout and visual appearance of your designs. And if you’re like most, a site’s content is something you’d rather not worry about. But being able to identify weak web copy allows you to offer greater value to your client. By spotting major problems and helping him to solve them, you can position yourself as an expert who works with him…rather than as a laborer who works for him.
And if you know some basic principles for identifying and fixing weak copy, you not only increase your value to your clients—you increase your chances of getting them. Your own website will have stronger copy; more likely to persuade prospects to hire you.
In this guest article written for the legendary Design Shack, I outline five fundamental principles you can use to judge your web content’s effectiveness—and how to put them to use to make more sales. Click here to read it now…
D Bnonn Tennant
‘The Information Highwayman’
other articles along these lines
- The 4 Keys to Writing Persuasive Copy Without Hype, BS, or Other Icky Gimmicks
- Stop Selling & Start Telling—How Clarity Trumps Persuasion For Getting Sales
- Eight Lessons for Online Marketing Success I Learned From Direct-Response Advertising
- Does your website pass this simple ‘conversion rate’ test?
- 4 Dangerous Mistakes Web Designers Make When Presenting Content