In this guest article for the KISSmetrics blog, I outline eight principles for success used in direct-response advertising, and how they relate to online marketing.
Here, you’ll find the professional musings & memoirs of an Information Highwayman. They’re neatly arranged with the newest appearing first, and each has a convenient description to help you on your way. Also, this should go without saying, but you can click on their titles to read them in full.
In a follow-up article for the KISSmetrics blog, I outline three ways to develop the basis for a strong motif, and then offer two pointers for refining this basis into something you can use in your marketing.
In this guest article for the legendary Copyblogger, I outline five simple techniques that set great writers apart from good ones.
A brief but profound question to help you on your way to improving your website’s conversion rates. Oh yes, also an offer made with the same goal in mind.
In this guest article for KISSmetrics, I discuss the ugly truth about unique selling propositions—and a little-known secret for setting yourself apart in a way that’ll blow your competition out of the water.
A counterpoint to the oft-given advice that you should give away your most valuable content in order to build a huge and loyal following.
A tongue-in-cheek rehearsal of how I learned to write so well, broken into seven painful stages.