In an article written for the legendary Design Shack, I outline five fundamental principles you can use to judge your web content’s effectiveness—and how to put them to use to make more sales.
Here, you’ll find the professional musings & memoirs of an Information Highwayman. They’re neatly arranged with the newest appearing first, and each has a convenient description to help you on your way. Also, this should go without saying, but you can click on their titles to read them in full.
Some ruminations on the purpose of business cards, and how to use direct marketing (not Web 2.0) to make prospects actually pull them out of their wallets to call you.
In an article written for the popular Onextrapixel web design blog, I describe four of the most common revenue-killing mistakes that freelance web designers make on their own sites.
Virtually no one is selling anything truly unique. So how do you find your Unique Selling Proposition? You cheat of course.
Here I outline the process I use to ensure that a homepage produces the maximum possible conversions.
Sounds technical, dunnit? Better read on—it must be important!
A self-indulgent rant about the lamentable frequency with which the common comma is inappropriately substituted in for the noble semicolon, colon or em-dash.