A customer vents about my technical incompetence

If you haven't yet subscribed to the Shirtsleeves Marketing Communiqué, you might be wondering how good it can really be.

So let me relate to you an email I received from a slightly irate customer after I sent out the last dispatch:

My wife is asleep. I'm in bed next to her and I wanted to read the dispatch I just got… so I've managed to read the address for download on the disparch. I've just typed it. I've clicked to download the file… and I can't open it on my iPad… so, now, I have to go downstaurs to read the paper version or to open a computer to unzip the PDF. Honestly, i'm surprised that you use ZIP. In the future, can't you simply offer the PDF?

This is actually exactly why I provide a PDF link in the printed issues — I know how handy tablets are for reading.

Unfortunately, I didn't know iPads couldn't open zip files. I mean, why wouldn't they? It's been the standard way of bundling files together since about 1995. Well, it has on Windows — which I spent 7 years supporting back when I had a j*b.

If only I'd bothered to check about other platforms, huh?

Never mind — that mistake is now fixed. You won't encounter any more zip files, so if you prefer to read on your iPad, nothing is standing in your way. The next issue goes out in less than just over a week, so you can still grab a subscription here:


Talk again soon,

D Bnonn Tennant
‘The Information Highwayman’

D Bnonn Tennant, ‘The Information Highwayman’, signs his name to this