Are you a good thinker?

Herrin writes:

Love that last email about gurus. I've downloaded (titter) many of their 'awesome' programs (like Kern and Walker) and to be honest for the most part, they are overblown massive products…

Anyway I think it's awesome that you encourage your readers to think more critically and I for one find that's an important part of knuckling down and paying the price for business success whether it's online or not. 
This is worth quoting because, if you recall, yesterday I said that writing is a very valuable business skill.

Indeed, I believe it is the most valuable one.

But in some ways that is not entirely accurate, because there is an even more fundamental skill which writing itself relies on.

That skill is thinking — and it's rare as hen's teeth. (You certainly don't learn it in school.)

If you'll permit the spoiler, the very first secret in my Little Red Book of Writing Secrets is "Good writing is good thinking, expressed clearly." Obviously there's a bit more to it than that — but that is the gist.

Oddly, few people who teach writing seem to mention this. Perhaps they do not explicitly realize it.

I give some pointers for training your mind and avoiding muddy thinking in the Little Red Book. Plus of course there are 6 other secrets few writing books seem to mention. These secrets will not make you a better writer overnight — but they will focus you on the 20% of skills that produce 80% of the results. www.j.mp/littleredbook

It's not long or in-depth. It's a basic field guide. I created it that way on purpose, because who has the time to read hundreds of pages these days? A book on writing should, above all things, at least not waste words.

If that's something that will be helpful to you, go here:

www.j.mp/littleredbook

Talk again soon,
Bnonn

D Bnonn Tennant
‘The Information Highwayman’

D Bnonn Tennant, ‘The Information Highwayman’, signs his name to this