Is this the number 1 lie entrepreneurs buy into?
There are a lot of contenteders for first place in the Big Fat Lies category of the Marketing Olympics. But I think this one has a good chance for gold.
Here it is:
"The money is in the list."
This generally leads to the (extremely mistaken) mindset that you can only succeed online if you have a huge list — like Los Gurús Defraudadors and their 100,000+ lists.
But you wanna know how many people this email is going out to? A whopping 1,355. That's right — I have a tiny list. And I ain't ashamed. I don't need to compensate for anything, if you know what I mean.
Perhaps this surprises you. Well, here's something else that may surprise you: if your typical guru had only 1,355 people to sell to, he would be broke.
Cold, hard fact. I've seen figures that prove it.
But don't just take my word for it. My excellent colleague Danny Iny, who also has quite a small list (tiny for his industry, though I think bigger than mine), explains it very well in this video:
Talk again soon,
D Bnonn Tennant
‘The Information Highwayman’