The Great Information Highwayman Business Effectiveness & Competitiveness Report

So you want to improve your site’s business-effectiveness—but you aren’t sure where to start? Well, it’d be pretty handy if an expert in copywriting and content design would compile a report telling you exactly that, right? Something just like this fancy PDF? Right. So let’s get cracking. I just have a few questions, and then you’re home free. Don’t worry; they’re nothing especially taxing:–

Firstly, the basics. You know, things like…

  • your name
  • your email address
  • the site you’d like me to review

Secondly, the critical question:

What is that site’s objective (or objectives)?

Excellent. Now, what kind of report would you like? I can just review the effectiveness of your copy (the written content), or I can evaluate your user experience as well—that’s the visual style, layout, information architecture and so on.

One last thing. Payment is expected on delivery, and must be via PayPal. You gotta tick this box here to indicate that you understand and accept this (but remember, I will return your money if my review doesn’t help you improve your site’s effectiveness):

Okay, that’s it.

D Bnonn Tennant
‘The Information Highwayman’

D Bnonn Tennant, ‘The Information Highwayman’, signs his name to this