Web Design Project Brief

This page contains everything you need to submit a request for a web design project. Once I receive your completed brief I’ll ponder it for a couple of days, and then draw up a project proposal for you. This’ll include a summary of how I suggest we achieve the Outcome you want, a rundown of all the work to be done, milestones to be marked, and of course a quote. Let’s get cracking.

About You

Firstly, let’s establish the important stuff. Such as…

  • the name people call you by
  • your family name
  • your email address
  • your role in this project

Ingenious! And your organization’s name is? .

Nice job. Now, who are your competitors?


What prompted this project? What need has arisen that you want me to fulfill? What, specifically, would you like me to help you achieve?


Who is the intended audience of this project? Do you have demographic figures, or just a general idea? What are their reasons for coming to you?

Current Material

Do you have an existing website? If so, what do you like and dislike about it? Also, what content management system does it run on, if any?

What other current or past designs do you have? Color schemes or style guides? Are there things you particularly like or dislike about them? Things that you’d like to keep and/or things that you’d like to change?

Stylistic Influences

What sorts of styles in design appeal to you? Perhaps you’ve seen a website recently which caught your eye and made you think, “I wish I had something like that”—or maybe there’s a certain motif or theme which reflects the personality of your organization. What about in other media—books, television, sculpture or art?

Conversely, is there anything you particularly want to avoid?


How many people will be working on this project at your end, and who’s in charge?

Anything Else

A pre-designed form can't possibly capture all the nuances of every project, so have a think for a second and see if there's anything I’ve missed out. If there is, stick it in here:–

And that’s it!

D Bnonn Tennant
‘The Information Highwayman’

D Bnonn Tennant, ‘The Information Highwayman’, signs his name to this