Did you know that the ability to write persuasively is trained out of us from the moment we can put words together? I’ll prove it in a minute—but first I have a question for you.
Who wrote the content for your website?
Good web copy is like a .44 Magnum. It’s compelling. In fact, unless you’re taking the law into your own hands, a well-aimed site loaded with high-caliber words is the only way to get people to pony up. But because of how we’re trained to write, most websites are firing blanks. So you’ve got to ask yourself one question: Could your site’s copy blow someone’s head clean off?
Some websites can. The businesses who’ve invested in getting their web copy professionally written are raking in the returns. If you want to be among them—if your website needs more stopping power—I’d like to help you load it with some higher-caliber ammo. Starting by letting you in on my secret weapon…