In this guest article for KISSmetrics, I explain the closest thing I know to a magic bullet when writing copy: what it really is that prospects want, that convinces them to buy. And it’s not yellow highlighters, hype, verbosity, or chattiness.
Here, you’ll find any articles relating to conversion-rate optimization. They’re neatly arranged with the newest appearing first, and each has a convenient description to help you on your way. Also, this should go without saying, but you can click on their titles to read them in full.