The 4 Keys to Writing Persuasive Copy Without Hype, BS, or Other Icky Gimmicks
In this guest article for KISSmetrics, I give you the four practical steps you need to write “magic bullet” copy.
Articles
Here, you’ll find any articles relating to copywriting. They’re neatly arranged with the newest appearing first, and each has a convenient description to help you on your way. Also, this should go without saying, but you can click on their titles to read them in full.
Stop Selling & Start Telling—How Clarity Trumps Persuasion For Getting Sales
In this guest article for KISSmetrics, I explain the closest thing I know to a magic bullet when writing copy: what it really is that prospects want, that convinces them to buy. And it’s not yellow highlighters, hype, verbosity, or chattiness.
Does your website pass this simple ‘conversion rate’ test?
A brief but profound question to help you on your way to improving your website’s conversion rates. Oh yes, also an offer made with the same goal in mind.
Designers: How Persuasive Is Your Website’s Copy? A Simple, Five-Step Checklist
In an article written for the legendary Design Shack, I outline five fundamental principles you can use to judge your web content’s effectiveness—and how to put them to use to make more sales.
4 Dangerous Mistakes Web Designers Make When Presenting Content
In an article written for the popular Onextrapixel web design blog, I describe four of the most common revenue-killing mistakes that freelance web designers make on their own sites.
Are you losing conversions because of a high WF/SPP ratio?
Sounds technical, dunnit? Better read on—it must be important!
Commas, you’re doing it wrong
A self-indulgent rant about the lamentable frequency with which the common comma is inappropriately substituted in for the noble semicolon, colon or em-dash.