A special report going into some detail on the secret to differentiating yourself in a crowded market, and making prospects want you more than any of your competitors.
Here, you’ll find any articles relating to marketing. They’re neatly arranged with the newest appearing first, and each has a convenient description to help you on your way. Also, this should go without saying, but you can click on their titles to read them in full.
In this guest article for the popular Freelance Folder blog, I list five simple but seldom-used ways to convert more prospects into customers via your website.
In this guest article for the KISSmetrics blog, I outline eight principles for success used in direct-response advertising, and how they relate to online marketing.
In a follow-up article for the KISSmetrics blog, I outline three ways to develop the basis for a strong motif, and then offer two pointers for refining this basis into something you can use in your marketing.
In this guest article for KISSmetrics, I discuss the ugly truth about unique selling propositions—and a little-known secret for setting yourself apart in a way that’ll blow your competition out of the water.
A counterpoint to the oft-given advice that you should give away your most valuable content in order to build a huge and loyal following.
Some ruminations on the purpose of business cards, and how to use direct marketing (not Web 2.0) to make prospects actually pull them out of their wallets to call you.