Here, you’ll find any articles relating to principles. They’re neatly arranged with the newest appearing first, and each has a convenient description to help you on your way. Also, this should go without saying, but you can click on their titles to read them in full.
In this guest article for the KISSmetrics blog, I outline eight principles for success used in direct-response advertising, and how they relate to online marketing.
In an article written for the legendary Design Shack, I outline five fundamental principles you can use to judge your web content’s effectiveness—and how to put them to use to make more sales.
In an article written for the popular Onextrapixel web design blog, I describe four of the most common revenue-killing mistakes that freelance web designers make on their own sites.
A self-indulgent rant about the lamentable frequency with which the common comma is inappropriately substituted in for the noble semicolon, colon or em-dash.
Mastering the power of the force of psychology, archetypes, and classic stories can make your designs something worth remembering.