The 4 Keys to Writing Persuasive Copy Without Hype, BS, or Other Icky Gimmicks
In this guest article for KISSmetrics, I give you the four practical steps you need to write “magic bullet” copy.
Articles
Here, you’ll find any articles relating to secret sauce. They’re neatly arranged with the newest appearing first, and each has a convenient description to help you on your way. Also, this should go without saying, but you can click on their titles to read them in full.
How to make prospects want you more than life itself
A special report going into some detail on the secret to differentiating yourself in a crowded market, and making prospects want you more than any of your competitors.
Five Practical Tips for Dominating your Market with a Killer Motif
In a follow-up article for the KISSmetrics blog, I outline three ways to develop the basis for a strong motif, and then offer two pointers for refining this basis into something you can use in your marketing.
Five Ways to Write Magnificent Copy
In this guest article for the legendary Copyblogger, I outline five simple techniques that set great writers apart from good ones.
Does your website pass this simple ‘conversion rate’ test?
A brief but profound question to help you on your way to improving your website’s conversion rates. Oh yes, also an offer made with the same goal in mind.
How to Create Marketing That Makes You Rich and Famous (Hint: Being Unique Is No Longer Enough)
In this guest article for KISSmetrics, I discuss the ugly truth about unique selling propositions—and a little-known secret for setting yourself apart in a way that’ll blow your competition out of the water.
The dirty secret to finding a Unique Selling Proposition for something that isn’t unique
Virtually no one is selling anything truly unique. So how do you find your Unique Selling Proposition? You cheat of course.