Information Highwayman

Sales-oriented online marketing: copywriting, web design & general attention-thievery by D. Bnonn Tennant

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Make more sales online—
without stretching, twisting, halving or otherwise messing with the truth

Biblically-faithful businesses can struggle to hire copywriting and marketing experts. Throw a rock into any group of such experts, and you’ll likely hit a self-proclaimed guru whose chief skill involves slaughtering truth on the altar of mammon.

You don’t want your website to break the ninth commandment (bearing false witness). But…you still need the expertise.

If you’re like most small business owners, you didn’t hire a copywriter to write your web content. Maybe you’re starting to realize that was a mistake.

The problem is simply this: the ability to craft copy that actually sells has been trained out of us from the moment we could string sentences together. It was trained out of me, and it was trained out of you. The only difference is I’ve spent a good time retraining.

The way we’re taught to write—at school, at university, and ironically especially in the workplace—produces weak, lifeless, and ineffective copy. It fails to engage, it fails to convince, and so it fails to sell.

Which means the chances are good that your website could generate far more sales with the right adjustments. To that end, I offer the following services:

Bnonn’s writing skills are rare: his words sell your product. I can wholeheartedly recommend his services to anyone who doesn’t already have a Pulitzer prize, because good copy is actually more important than good design (this coming from a designer). —Max Guedy, Agency Zebra

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